Yelp Brand Identity

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Summary

As Lead Designer and Creative Director at Yelp, I established the company's visual identity and overall aesthetic direction — developing the iconic logo, the "Burst" mark, and directing campaigns, swag, and business owner materials across the company's formative years.

Yelp brand identity overview
Yelp logo exploration and development

Yelp Brand Standards

Over 4.5 years at Yelp, I developed the "Burst" logo — an asterisk shape in bold red that differentiated from competitors and was designed to incite appetite, reflecting Yelp's restaurant-focused origins.

Use Yelp Anywhere campaign

Use Yelp Anywhere Campaign

Campaign supporting the launch of Yelp's new iPhone application.

Yelp banner ads

Yelp Ads

Display advertising and campaign work spanning banner ads, brand campaigns, and promotional initiatives.

Yelp Be Heard campaign
Yelp branded swag
Yelp miscellaneous collateral
Yelp branded shirts

Yelp Swag

We attempted to make all of the promotional giveaways at Yelp remarkable and memorable. Everything had to be fun & unique, but still feel like it was all tied into the Yelp brand. From tote bags to retro metal lunchboxes, we tried to come up with something for the Yelp Elite to hang onto.

Maybe you even have a Yelpstick or three.

Yelp for Business Owners materials
Yelp business owner reference sheets

Yelp for Business Owners

Guides, PDFs, and other materials assisting local business owners in navigating the Yelp platform.

Yelp window cling sticker
Yelp Pluoy

Window Cling Mailer

The "People Love Us on Yelp" campaign featured variable data mailers sent to highly-rated businesses nationwide.

Yelp screenprinted posters

Yelp Unleashed

Custom screenprinted posters that were given away at a live screenprinting event for Yelp San Diego.

Yelp lunchbox
Yelp Elite lunchbox

Yelp Lunchbox

Yelp was all about remarkability in all of the swag we gave away. So we pushed the Elite giveaway envelope and we decided to develop a retro lunchbox like the kind you had when you were a kid (I had PacMan). I did all the illustration and design for this piece. Concept by Michelle Broderick & Nish Nadaraja. Oh, and for those of you confused by Yelp 2525, I recommend you check out Zagar & Evan's song "In the Year 2525." Creepy '60s ditty.