Yelp Brand Identity

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Summary

As Lead Designer and Creative Director at Yelp, I established the company's visual identity and overall aesthetic direction — developing the iconic logo, the "Burst" mark, and directing campaigns, swag, and business owner materials across the company's formative years.

Yelp brand identity overview
Yelp logo exploration and development

Yelp Brand Standards

Over 4.5 years at Yelp, I developed the "Burst" logo — an asterisk shape in bold red that differentiated from competitors and was designed to incite appetite, reflecting Yelp's restaurant-focused origins.

Use Yelp Anywhere campaign

Use Yelp Anywhere Campaign

Campaign supporting the launch of Yelp's new iPhone application.

Yelp banner ads
Yelp Be Heard campaign
Yelp Pluoy

Yelp Ads

Display advertising and campaign work spanning banner ads, brand campaigns, and promotional initiatives.

Yelp branded swag
Yelp branded shirts
Yelp lunchbox
Yelp Elite lunchbox

Yelp Swag

Promotional items designed to be remarkable and memorable while maintaining brand cohesion — tote bags, retro metal lunchboxes, and branded stickers for the Yelp Elite community. The retro lunchbox was conceptualized by Michelle Broderick and Nish Nadaraja, with the "Yelp 2525" reference drawing from a 1960s song.

Yelp for Business Owners materials
Yelp business owner reference sheets

Yelp for Business Owners

Guides, PDFs, and other materials assisting local business owners in navigating the Yelp platform.

Yelp window cling sticker
Yelp window cling mailer

Window Cling Mailer

The "People Love Us on Yelp" campaign featured variable data mailers sent to highly-rated businesses nationwide.

Yelp branded swag
Yelp miscellaneous collateral

Yelp Swag

We produced a wide variety of fun promotional items for our in-person events and as Elite giveaways.

Yelp screenprinted posters

Yelp Unleashed

Custom screenprinted posters that were given away at a live screenprinting event for Yelp San Diego.