Herb & Legend Retail

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Summary

In 2019, I created the identity for Herb & Legend, a boutique cannabis dispensary in San Francisco and Long Beach, CA. The wordmark features "Herb" and "Legend" interweaving like a growing plant, creating a sense of wonder and playfulness meant to draw customers in — evoking an old storybook inviting you to peek inside.

Herb & Legend logo
Herb & Legend identity system

Logo & Identity

The wordmark represents the most intensive letterform work I've completed — a custom hand-drawn typeface designed to emphasize double meanings within the brand name. The design features a mystical and captivating quality meant to draw customers in.

Herb & Legend collateral
Herb & Legend collateral

Collateral

Store collateral developed as part of the brand system.

Herb & Legend employee handbook
Herb & Legend employee handbook
Herb & Legend employee handbook

Employee Handbook

Brand guidelines and employee handbook materials developed alongside the identity system.

Herb & Legend homepage
Herb & Legend social media

Digital Presence

Homepage and social media presence extending the brand into the digital space.

Herb & Legend interior render
Herb & Legend interior render

Interior Design

Interior renders for the Santa Rosa and San Francisco (North Beach) locations. Interior design by Janel Holiday, exterior design by LMNOP Inc.