Fountain Brand Identity

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Summary

Fountain was an app that connected you to an expert in under five minutes. Starting in the home repair vertical, I developed a complete set of branded graphics to promote the launch of the app beta — from identity and ads to t-shirts and event swag.

Fountain brand identity system

Brand Identity

The Fountain name was chosen to represent the wellspring of knowledge our product would provide. A cool, calming color palette helped make DIY projects feel less stressful while on the phone with an expert. A clean, bright aesthetic pushed trustworthiness with its modern approach and crisp, clear photography.

Fountain logo explorations

Logo Exploration

Early logo explorations for the Fountain brand.

Fountain main ad campaign
Fountain digital ads
Fountain ad
Fountain banner ads

Fountain Ads

A series of ads highlighting key use cases of the app.

Fountain t-shirts
Fountain collateral
Fountain event invites and swag

Collateral & Swag

T-shirts and event swag for TechCrunch Disrupt — coasters, kitschy magnets, and grow packets to promote the app beta launch.