Yelp, Inc.

By far my most robust set of design work to date, and some of the most fun. As Creative Director at Yelp for 4.5 years, I worked with every single department - sales, marketing, product, business development, public relations, you name it I did the design for it. I worked on teams from the very beginning to produce the logo and overall look & feel. The tech world was awash in blue and yellow, so we chose red to incite appetite (it works for fast food!) and set us apart as a bold, new brand.

I had the luxury of being the sole designer for Yelp for years while our growth exploded, so I got to design everything. From postcards where we coordinated photo shoots with the Yelp Elite, to leave-behinds of all sorts and hundreds of web graphics. I was a cross-functional creative director, effectively managing other departments to keep them equipped with graphics and an organizational system to keep me sane.

We attempted to make all of the promotional giveaways at Yelp remarkable and memorable. Everything had to be fun & unique, but still feel like it was all tied into the Yelp brand. From tote bags to retro metal lunchboxes, we tried to come up with something for the Yelp Elite to hang onto. Maybe you even have a Yelpstick or three.

A smattering of the Yelp wear I designed. I liked to call it 'corporate funk.'

Yelp was all about remarkability in all of the schwag we gave away. So we pushed the Elite giveaway envelope and we decided to develop a retro lunchbox like the kind you had when you were a kid (I had PacMan). I did all the illustration and design for this piece. Concept by Michelle Broderick & Nish Nadaraja. Oh, and for those of you confused by Yelp 2525, I recommend you check out Zagar & Evan's song "In the Year 2525." Creepy '60s ditty. Featured on NOTCOT.

After I branded Yelp, I worked on almost all of the UI/UX flows way back in 2005 up to 2009. More often than not Jeremy Stoppelman would come into the office in the morning with a bunch of wrinkled napkins with feature sketches on them and we'd hash out some designs together. Eventually we got some product managers that helped smooth out the process. But hey, Yelp was once a startup, that's how we got things done. Then I skinned it with visual design elements like icons, buttons and colors. You know, when I had time.

When I went back to work at Yelp, not only did I refresh all the web graphics, but they put me to work on a lot of the app graphics. The hamster wheel Easter Egg made a bit of noise in tech news.

Copyright © 2019 Michael Ernst | Do the right thing, don't steal my stuff.