see more » By far my most robust set of design work to date, and some of the most fun. As Creative Director at Yelp for 4.5 years, I worked with every single department - sales, marketing, product, business development, public relations, you name it I did the design for it. I worked on teams from the very beginning to produce the logo all the way into late 2009 where I illustrated a retro lunchbox for Elite members. Lots of Yelp schwag in this section, maybe you even have a Yelpstick or three. see more » Ah, my favorite section. One of the best words in the English language is 'consistency.' And I think brands suffer without keeping that word in mind as they blast their identity out to the world. Hitting a solid mark for a company is very gratifying for me and I've been fortunate to work with some good ones. Setting brand standards, look and feel, grid guidelines and a voice are fundamental. And it's cool to watch the client's lightbulb go on when you explain why. Plus, I like colors. I had the 64 set with sharpener, you? see more » I would not consider myself a UI designer, web designer, CSS or HTML expert - in the strictest sense, that is. I built the very site you're looking at, albeit not 100% properly, I'm sure. And I worked with teams of talented product managers at Yelp to build the UI as well as a cohesive design scheme. Those things are only part of the big interactive picture to me. Banner ads, email campaigns, and making sure icons are understood all fall into this category. That's my two cents on this newfangled web world. see more » Poster designers have become the rockstars of the design world designing beautifully crafted posters, well, mostly for rockstars. As soon as I became I designer, I decided I wanted to make screenprinted posters. I quickly figured out so does every other designer on the planet. But I also know that, even though it may not be a rock show, posters can do a lot of cool things in other arenas. I stop at way too many coffee shop windows to gawk at the really really good ones. see more » Collateral is like the Little Engine That Could. Small brochures, postcards, buttons and other little schwag pieces (ahem, I'm looking at you, Yelp) that you hope people see, grab onto and let your brand slowly sink into their consciousness. That's why I love the super loose restrictions on design I was allowed, especially on the Opera brochure. I think it's smart to go a little sideways to capture the audience's attention. Otherwise they end up in the filing cabinet under the desk (that means the trash. Haha! Get it?). see more » CD artwork is a tough one. Is it ready for retirement in all but special CD releases, how will it change form in the digital era? I'm not sure, but the tactile aspect of it is so reassuring. It lets me know I actually OWN it and it won't disappear except under my car seat or in a fire, I suppose. Admittedly, these projects have no actual clients, they are just a way for a group of designers to trade music and make cool album art. These helped me push the limits of my skills, and made me realize my friends have better taste in music than I do. see more » Print ads are just like collateral, where you're basically flinging mud at a certain target and see what sticks. These guys are fighting an uphill battle what with online email newsletter this and viral video that. And let's not forget the, "Fan me on Facebook!" kids. Again, online media sources are just the evolution of what these ads will eventually become. Hey, they're still one of the few ways to reach my mother effectively. She gets motion sickness simply from scrolling on a computer. I'm not kidding.