Yelp

By far my most robust set of design work to date, and some of the most fun. As Creative Director at Yelp for 4.5 years, I worked with every single department - sales, marketing, product, business development, public relations, you name it I did the design for it. I worked on teams from the very beginning to produce the logo to all the way into late 2009 where I illustrated a retro lunchbox for Elite members. Lots of Yelp schwag in this section, maybe you even have a Yelpstick or three.

Branding

Ah, my favorite section. One of the best words in the English language is 'consistency.' And I think brands suffer without keeping that word in mind as they blast their identity out to the world. Hitting a solid mark for a company is very gratifying for me and I've been fortunate to work with some good ones. Setting brand standards, look and feel, grid guidelines and a voice are fundamental. And it's cool to watch the client's lightbulb go on when you explain why. Plus, I like colors. I had the 64 set with sharpener, you?

Rich Kid Cool

This is a side project I started with Nish Nadaraja a year ago. What is it exactly? A stealth endeavour encompassing fashion, art and unique possibilities. An untamed hype brand, inventor of 'corporate funk,' the wild west of marketing. You envied the rich kid and all his style and panache when you were young and impressionable. RKC's goal is to bequeath that undefinable style to you and level the playing field after all these years.

Interactive

I would not consider myself a UI designer, web designer, CSS or HTML expert - in the strictest sense, that is. I built the very site you're looking at, albeit not 100% properly, I'm sure. And I worked with teams of talented product managers at Yelp to build the UI as well as a cohesive design scheme. Those things are only part of the big interactive picture to me. Banner ads, email campaigns, and making sure icons are understood all fall into this category. That's my two cents on this newfangled web world.

Collateral

Collateral is the Little Engine That Could. Small brochures, postcards, buttons and other little schwag pieces (ahem, I'm looking at you, Yelp) that you hope people see, grab onto and let your brand slowly sink into their consciousness. That's why I love the super loose restrictions on design I was allowed on these. I think it's smart to go a little sideways to capture the audience's attention. Otherwise, their first class mail stamp gets them sent straight to the trash.