I am a designer living in Los Angeles, CA.

I was the first designer and creative director for Yelp for 4 1/2 years. Over 14 years experience in product design, branding, visual & UI.

Download my resume here.

By far my most robust set of design work to date, and some of the most fun. As Creative Director at Yelp for 4.5 years, I worked with every single department - sales, marketing, product, business development, public relations, you name it I did the design for it. I worked on teams from the very beginning to produce the logo to all the way into late 2009 where I illustrated a retro lunchbox for Elite members. Maybe you even have a Yelpstick or three.

Speech bubbles were tried and discarded. An attempt to own the noise a dog makes was kicked around. An abstract replacement for an exclamation mark won out, almost like an asterisk — a pop of self-expression, just like what appears over the heads of comic strip characters.

A smattering of the Yelp wear I designed. I liked to call it 'corporate funk.'

Yelp was all about remarkability in all of the schwag we gave away. So we pushed the Elite giveaway envelope and we decided to develop a retro lunchbox like the kind you had when you were a kid (I had PacMan). I did all the illustration and design for this piece. Concept by Michelle Broderick & Nish Nadaraja. Oh, and for those of you confused by Yelp 2525, I recommend you check out Zagar & Evan's song "In the Year 2525." Creepy '60s ditty. Featured on NOTCOT.

After I branded Yelp, I worked on almost all of the UI/UX flows way back in 2005 up to 2009. More often than not Jeremy Stoppelman would come into the office in the morning with a bunch of wrinkled napkins with feature sketches on them and we'd hash out some designs together. Eventually we got some product managers that helped smooth out the process. But hey, Yelp was once a startup, that's how we got things done. Then I skinned it with visual design elements like icons, buttons and colors. You know, when I had time.

Gifting the new-fashioned way needed an Atomic Age color palette, a warm, inviting feel and some retro illustrations to tie that whole nostalgic feeling all together into one great gifting package. You build and customize your own Gifty to send to your friends, family & frenemies, so I tailored the look to be crafty and DIY as well as vintage looking. All combined it creates double joy for the giver and receiver. Mills Baker, our product manager and I hammered out the flows for the site.

Last year I was working on Fountain, an app to connect you to an expert when you're stuck on a problem. I was lead designer, both on the visual and UI front as well as running product.

Being trained as an illustrator really helped my icon design. From cartoony to realistic to iconic, I've churned out quite a few of these little dudes.

One of the best words in the English language is 'consistency.' And I think brands suffer without keeping that word in mind as they blast their identity out to the world. Hitting a solid mark for a company is very gratifying for me and I've been fortunate to work with some good ones. Setting brand standards, look and feel, grid guidelines and a voice are fundamental. And it's cool to watch the client's lightbulb go on when you explain why. Plus, I like colors. I had the 64 set with sharpener, you?