Brand Identity

One of the best words in the English language is 'consistency.' And I think brands suffer without keeping that word in mind as they blast their identity out to the world. Hitting a solid mark for a company is very gratifying for me and I've been fortunate to work with some good ones. Setting brand standards, look and feel, grid guidelines and a voice are fundamental. And it's cool to watch the client's lightbulb go on when you explain why every element is important.

Copyright © 2019 Michael Ernst | Do the right thing, don't steal my stuff.